https://www.loopjamaica.com/content/jamaicas-tourism-product-ripe-reinvention
Author: Dr. Andre Gordon, Ph.D, CFS
Despite the devastating impact that COVID-19 has had on our tourism, economy and is having on our lives, the hiatus brought about by the pandemic is an opportunity to restructure the sector to ensure that more of the dollars earned from tourism stay in the country and benefit more people.
Re-opening also requires that we think very carefully about how this is done and the consequences of getting it wrong, as many in the sector are doing. We must therefore “make haste slowly” and do so with deliberate, sure-footed, calculated precision.